Visa launches ‘Bring India Home’, helps local artisans from 17 Indian states go digital
Aligned to Visa’s global commitment to support over 50 million small businesses to go digital
In line with its global commitment to support over 50 million small businesses go digital, Visa (NYSE: V), the global leader in payments technology, today launched ‘Bring India Home’ (BIH) - a digital platform to help local artisans and small businesses from across 17 Indian states to go digital. The platform will help these small business owners attract new consumers and incentivize consumers for shopping digitally across the platform. Visa will also conduct instructional sessions to familiarize these businesses with the nuances of digital payments as well as digital marketing techniques.
Launching the initiative, TR Ramachandran, Group Country Manager, India and South Asia, Visa, said “Small businesses are hugely important to creating jobs in the economy and employ over 100 million people across India alone. With the pandemic shifting consumer spends online, ‘Bring India Home’ will help Indian small businesses to go digital, expand their product reach as also allow millions of online Indian consumers to explore unique, Made-in-India products from local artisans and communities.”
BIH follows Visa’s recent partnership with iFundWomen to support women entrepreneurs in India and reflects Visa’s distinct leaning from a corporate purpose and business perspective too. From building dedicated small business hubs to launching a public campaign such as #WhereYouShopMatters that focuses on local communities; Visa has actively endorsed and supported small business communities around the world in recent times. Besides a global commitment to help 50 million small businesses across the world go digital over the next three years, Visa Foundation has also made a $200 million commitment to help small and minority-owned firms globally, particularly firms owned by women.
About Bring India Home
The ‘Bring India Home’ platform will promote and amplify local Indian products under various categories and sections including food, handicrafts, handlooms, art, décor ranging from the following states: Rajasthan, the Northeast, Gujarat, Chhattisgarh, Haryana, Himachal Pradesh, Goa, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Ladakh, Madhya Pradesh, Punjab, Tamil Nadu, Uttarakhand, and West Bengal. Visa cardholders will be able to avail exclusive discounts, shopping for more than 200 merchants, through the Bring India Home website.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network,VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.