Visa unveils hyperlocal offers to keep festive celebrations going


• Joins hands with local merchants in Ahmedabad, Chennai, Jaipur, Kolkata and other cities to provide customers the joy of shopping
• Visa has curated more than 275 region specific offers across key cities


Visa (NYSE: V), the global leader in payments technology, announced it is partnering with an array of merchants across multiple cities for over 275 exclusive, hyperlocal offers to cardholders to keep the celebrations going for consumers this festive season. Visa cardholders are now eligible for attractive discounts of up to 15-40 per cent in popular categories that deliver a rewarding shopping experience and encourage use of digital payments.

Speaking on the announcement, Arvind Ronta, Head of Products, India and South Asia, Visa said, “The festive season in India is characteristically one where consumers make high ticket spends, often deferring purchases to time it with this period. We are delighted to provide consumers an opportunity to extend their festive celebrations beyond Diwali. With local businesses trying to return to normal, we are confident that our partnership with merchants will enable them to offer great incentives and attract more customers.

These carefully curated offers available across the city is in tune with changing consumer behaviour and habits since the pandemic. We are confident that Visa cardholders will avail these best-in-class offers for a delightful shopping experience as they step out with caution.”

Expressing his thoughts on the partnership, Shri Ajay K Khurana, Executive Director, Bank of Baroda stated, “Every festive season, we enhance our consumers’ shopping experience by providing offers that would also maximise their savings. The offers extended to Visa cardholders consider dynamics as well as consumer preference in a year marked by the pandemic. We are excited to partner with Visa to bring a range of exclusive offers and allow consumers a safe and rewarding shopping experience that extends beyond Navratri and Diwali.”

“The hyperlocal e-commerce model is the next big thing in the e-tail sector and with the top eight cities showing signs of saturation, the untapped or under tapped tier 2-3 cities and towns will be the next wave of growth along with rural commerce. We are happy to collaborate with Visa to come up with a hyperlocal concept with over 275 exclusive city specific merchant offers in Chennai, Bangalore, Kolkata, Jaipur, Punjab and Gujarat that will enhance convenience and easing of banking experience of our consumers”, Mr. Murali Vaidyanathan, President and Country Head – Branch Banking - Liabilities, Products & Wealth at Equitas Small Finance Bank Limited said.  “We will also try to use artificial intelligence and machine learning capabilities to focus on solving key issues enhance overall servicing costs,” he further said.

Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank, said, “AU Bank has always worked on providing impetus to the local businesses not only by funding them but also providing them a wider access to customers through hyperlocal offers. The Vis cardholders of AU Bank have been able to avail many such offers through special discounts that Visa is offering on products/ services of many such local merchants. The visibility and popularity of these offers increased manyfold during the recently concluded AU Bank Shopping Festival in which the bank had also collaborated with large E-Commerce players and witnessed a huge surge in demand.”

Speaking on this initiative, Sanjeev Naryani, Head – Business, Bandhan Bank, said, “It is indeed a great initiative from Visa, which will attract consumers with a wide array of consumption choices, while helping them save money. More importantly, it will enable retailers and business owners generate greater revenues at a time when businesses have come under pressure due to the prevailing situation. Bandhan Bank is committed to the growth of MSMEs and complementary initiatives like these provide much needed support to them. We welcome the hyperlocal offers from Visa and are pleased to partner them for the same.”

Visa cardholders can now continue their festive revelry and avail benefits in categories that have gained momentum in past few months such as automobiles, home furnishing, retail, jewellery, electronics, dining, personal fitness and wellness, opticals and healthcare. The announcement comes amid growing focus on supporting local businesses as they look to revive themselves post the COVID-19 pandemic. Consumers can check for these offers and their details here.

Additionally, there are over 180 national offers live across categories such as entertainment, upskilling & education, health & wellness, insurance, e-retail, services, dining and jewellery covering merchants which include 1mg, Urban Company, Myntra, Curefit, Eros Now, Tatasky, Gaana, Grofers, Make My Trip and many more. All Visa cardholders are eligible to avail these offers which will run up to 30th September 2021. They can look for more information on the Visa website.


About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, and @Visa_IND.