PVR Cinemas associate with Visa for FIFA World Cup Qatar 2022™ Viewing Parties to excite football fans here in India
Live streaming of 3rd place quarters and finals on 17th and 18th December at PVR Cinemas
PVR Cinemas, the largest and most premium film exhibition company in India, has entered into an exclusive partnership with Visa, the official payments technology partner of FIFA for organizing ‘FIFA World Cup 2022™ Viewing Parties’ across 11 properties in 8 cities.
The association titled FIFA WORLD CUP 2022™ VIEWING PARTIES entails converting 11 cinemas in 8 cities into Visa FIFA World Cup 2022™ Hubs and would showcase 2 key matches live on screen – the 3rd place quarters & Finals on the 17th & 18th December 2022 respectively. Both PVR and Visa will be inviting their clients for the live screening of these matches exclusively only at these selected PVR Cinemas.
Adding to the fervor, throughout the duration of the FIFA World Cup 2022™, an installation/gaming area has been set up outside the cinema lobby space for football enthusiasts and cinemagoers to play at the goal posts with official FIFA World Cup 2022™ footballs during the weekends. In addition, visitors can also view official merchandise from FIFA World Cup Qatar 2022™ displayed on a merchandise wall, take selfies with innovative cut out standees and participate in a contest to win exclusive FIFA merchandise along with free passes for the FIFA WORLD CUP 2022™ VIEWING PARTY at PVR.
Commenting on the initiative, Mr. Gautam Dutta, CEO, PVR Ltd, “There are certain things that bring people together in our country, and sports is one of them. We are delighted to bring the most-awaited sporting event, the FIFA World Cup 2022™ to the big screen in association with Visa. PVR has always believed in diversifying its content strategy and this initiative is a step in the same direction. We look forward to providing our clients and winners of the contest to experience this mega event in a stadium like atmosphere.’’
PVR is also hosting live screening of the FIFA World Cup 2022™ matches across 23 cinemas in 11 cities allowing football fans of all ages to book their tickets to see their favourite teams in action on the big screen.
Commenting on the partnership, Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa said, “The FIFA World Cup 2022™ has generated incredible excitement among football enthusiasts across ages and locations. We are delighted to partner with PVR Cinemas for the FIFA World Cup 2022™ viewing parties and activations across their key cinemas. As a network working for everyone, we are confident that our cardholders and client partners will enjoy this unique experience of watching the 3rd place and Final matches live in a cinematic look and feel.”
*Please find below the list of FIFA World Cup 2022™ Viewing Party hubs.
|Sr No||City||Cinema Name|
|1||Delhi||PVR Select CityWalk
|2||Gurgaon||PVR Ambience mall|
|3||Noida||PVR Logix City
|4||Mumbai||PVR Palladium, Lower Parel
|5||Mumbai||PVR Infinity 2, Malad west
|6||Mumbai||PVR Maison PVR, Jio World Drive, BKC
|7||Pune||PVR Phoenix Market City
|9||Kolkata||PVR Mani square|
|10||Bangalore||PVR Forum Mall|
|11||Bangalore||PVR Vega City Mall|
About PVR Limited
PVR is an industry leader in India in the film exhibition business dedicated to delivering the best cinema experience to different audiences. It currently operates 884 screens across 178 properties in 77 cities (India and Sri Lanka) and serves over 100 million patrons annually. Since its inception in 1997, the brand has redefined the way out-of-home entertainment is consumed in the country. The Company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, diverse content for regional movie goers, an array of formats in the premium screen category such as Director’s Cut, LUXE, Sapphire, IMAX, 4DX, P[XL], Playhouse and PVR Onyx.
For further information, please visit: http://www.pvrcinemas.com/corporate/about-us.aspx
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.