Visa appoints Sujatha V Kumar as Head of Marketing for India and South Asia
Visa, the global leader in digital payments technology, today announced the appointment of Sujatha V Kumar as Head of Marketing for India and South Asia. She will be driving overall marketing strategy and execution including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal and the Maldives.
Prior to this, Sujatha was with Google as Head – Brand & Reputation, Marketing and Strategy. She brings to Visa over 20 years of experience and extensive knowledge of consumer insights, brand development, go-to-market approaches, category management, retail strategy and promotions. Sujatha started her career at Procter & Gamble and, over the years, has gathered rich experience in sales and marketing across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.
“Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in” Visa’s Group Country Manager, India & South Asia, TR Ramachandran said.
“We congratulate Sujatha and are very excited to bring an accomplished marketer to Visa. With her strong data and creative skills, we aim to fulfill our vision of being the most creative data-led marketer in the world” said Frederique Covington, SVP Head of Marketing & Cross Border Asia Pacific, Visa.
“I am delighted to join the Visa family and play my part in our exciting consumer and customer facing journey of innovative, data-based marketing. I have always admired Visa as a brand and am excited at the opportunity to be a part of this team.
We live in an increasingly growing digital society and I am looking to leverage my past experience in bridging the gap between digital disruption and consumer engagement to build trusted brands.” said Sujatha V Kumar, Visa’s newly appointed Head of Marketing for India and South Asia said.
A graduate in Psychology, Sujatha holds an MBA in Marketing. Based in Mumbai, Sujatha will join Visa’s India and South Asia Leadership Team.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.