Visa brings Tata Sky recharge option to TV screens with mVisa
- A first-of-its-kind QR code on-TV based mobile payment solution for DTH subscribers
- Tata Sky subscribers can recharge their account by simply scanning a QR code from their TV screens at home or online on mytatasky.com
- An mVisa mobile payment solution, linked to the bank’s mobile banking app
Tata Sky, India’s leading direct-to-home service provider, and Visa, the global leader in payments technology, today announced their collaboration to offer Tata Sky subscribers a first-of-its-kind, QR code based mobile payment solution, powered by mVisa. Tata Sky subscribers can now recharge their account by scanning the QR code through their mobile phones directly from the TV screen or online on mytatasky.com.
T.R. Ramachandran, Group Country Manager, India and South Asia, Visa, said, “Visa is focused on digital innovation to accelerate the development of next generation platforms and solutions that will shape digital commerce. mVisa enables secure, digital commerce through the mobile phone, which today has become the single point of access to technology for consumers. The mVisa solution for Tata Sky subscribers will cater to a large user base across India; we will continue to build more such use cases across online and offline channels to accelerate the adoption digital payments.”
Harit Nagpal, MD & CEO of Tata Sky said ”One of our most important pillars of business at Tata Sky is that Innovation has to be Simple and Easy to Use for all. Convenience to use any new technology is the key to ensuring its mass utility and success. We believe mVisa will help subscribers across India with this payment solution from the comfort of their homes.”
As an introductory offer, subscribers will get 50% additional credit up to a maximum of Rs. 200 on recharge using mVisa. This offer can be availed three times in a calendar month.
India is currently the 2nd largest smartphone market in the world, with over a billion smartphones expected to be sold in the next five years . The increasing popularity and adoption of mobile devices presents a huge opportunity for the growth of mobile-based digital commerce. The mVisa payment solution on Tata Sky will empower over 17 million subscribers spread across Indian cities, towns and villages, to make payments without having to use cash, debit or credit cards and from the comfort of their homes.
In order to make payments, customers simply need to open their bank’s mobile application, select the mVisa option, which will activate their smartphone’s camera. The unique QR code on the TV screen (appears on clicking the home or yellow button on the Tata Sky remote control) will prompt for the payment amount, followed by entering the mPIN, to complete the transaction. It is a card-less solution which facilitates payments by scanning the merchant/service provider’s QR code. Subscribers can also log on to mytatasky.com and recharge their account online using the mVisa payment option.
India is the first market globally where mVisa has been introduced to support the migration from cash to electronic commerce. mVisa is available on the following apps – Axis Bank Mobile Banking App, Bank of Baroda M CLIP App, Bank of India mVisa App, Pockets by ICICI Bank, HDFC Bank PayZapp and State Bank Anywhere App. Any bank’s mVisa customer can transact on any mVisa merchant.
For more details on mVisa, log on to http://www.visa.co.in/personal/mvisa/mvisa.shtml
Counterpoint Research - http://www.counterpointresearch.com/india1q16/
About Tata Sky
Launched in 2006, Tata Sky is a JV between Tata Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company currently has a presence in across 1 lakh towns with over 17 million connections. For more information on Tata Sky, visit www.tatasky.com
About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks - VisaNet - that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information visit www.visa.co.in.