Visa partners with Shah Rukh Khan to Champion an Experience-led Lifestyle for Aspirational India

06/03/2026

 

 

Visa (NYSE: V), a global leader in digital payments, today announced the launch of its new India campaign, ‘Infinitely More’ featuring Shah Rukh Khan as its new brand ambassador for India.

Anchored in the evolving aspirations of India’s consumers, the campaign reflects a defining shift from ownership to experiences, where aspiration and an affluent mindset is increasingly shaped by how consumers live, explore, and engage with the world around them. Key insights from our latest Visa VCA Whitepaper ‘India’s Affluent Economy 2025–2026’ also reiterate that consumers are choosing experiences that feel more personal, purposeful and deeply connected to how they want to live.

Bringing together two globally loved and trusted icons, Visa and Shah Rukh Khan, the campaign reflects the mindset of today’s India: confident, global in outlook, and experience led. Shah Rukh Khan’s international appeal of enduring relevance makes him a compelling embodiment of this evolving consumer narrative.

In conjunction with the evolving consumer landscape and as part of the campaign, Visa has also introduced Visa.co.in - a platform where consumers can discover specially curated experiences, bringing together a rich ecosystem of benefits across travel, dining, wellness, entertainment, and more, to enable a richer more connected lifestyle.

With acceptance across 200+ countries and territories and over 175 million merchant locations worldwide, Visa continues to power seamless and secure payments, enabling consumers to move fluidly across geographies and unlock the experiences they prefer confidently.  Through Visa.co.in and its broader ecosystem, eligible cardholders can access curated rewards and privileges across leading destinations and partners, designed to enhance every moment, not just the journey.

Gaurav Ramdev, Head of Marketing, India & South Asia at Visa, said, “The modern Indian affluent consumer is increasingly global, discerning, and experience led. Shah Rukh Khan (SRK) embodies this mindset perfectly - iconic, aspirational, and trusted. That’s the story we bring to life with ‘Infinitely More’.

This partnership is a natural extension of Visa’s legacy of aspirational storytelling that reflects the cultural zeitgeist - stylish, global, and larger-than-life. With ‘Infinitely More’, we build on that legacy to represent the aspirations of today’s India, with SRK at the center of an iconic narrative.

The 'Infinitely More' campaign also pays homage to Visa’s classic campaigns by featuring an Orangutan and the same Tuk Tuk Driver who was present in Visa’s previous international films - drawing from some of our most memorable campaigns. Together, it reinforces Visa’s role as a trusted enabler of progress for today’s consumer - powering a more elevated, experience-led lifestyle through global acceptance, security, and seamless access.”

Bollywood actor, Shah Rukh Khan, added, “The most meaningful experiences are defined not just by the destination, but by how we experience the journey along the way. I am delighted to partner with Visa - an iconic brand that enables you to move through the world with confidence, security, and ease. For me, it’s a natural fit, because in every journey that has mattered, Visa has been everywhere I want to be.”

Rajdeepak Das, CCO, Publicis Groupe - South Asia & Chairman, Leo - South Asia, added, “For today’s affluent consumers, true luxury is not just about what you own, but what you can access. Our film celebrates how Visa ‘Infinitely’ opens the door to a world of curated experiences that make everyday moments feel extraordinary with a simple tap. Shah Rukh Khan was the perfect embodiment of this idea, bringing together a world of aspiration, charm and possibility. The soundtrack, ‘Paisa Hai Paisa’, takes on a playful new meaning here. We have created a fast-paced, high-energy, cinematic narrative and packed it with many references like metaphorical easter eggs including the tuk-tuk, the orangutan as a throwback - all coming together in this larger-than-life piece. Every frame is designed to reveal something unexpected, reflecting the breadth of privileges that Visa offers.”

As the definition of affluence journeys evolve, this next chapter strengthens Visa’s consumer connect, ultimately enabling a world defined not by destinations, but by the richness of experiences.

Watch the film here - https://youtube.com/watch?v=BlXAVyXsc8Q&si=i8bb60JGq0r2N9BW

 

About Visa: 

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.