Visa Safe Click – India’s first frictionless online payment solution to launch this festive season


Visa is launching a seamless and secure way to pay on top ecommerce merchants


Visa, the global leader in payments technology, today unveiled Visa Safe Click (VSC), India’s first1 frictionless payment solution for online commerce. Built exclusively for the Indian market, VSC will be launched this festive season across leading ecommerce merchants to provide online consumers a secure and seamless payment experience. With its built-in network authentication capabilities, VSC will eliminate the need for One Time Passwords (OTP) for transactions below Rs. 2000 and significantly help improve payment success rates for e-commerce merchants in India.

T.R. Ramachandran, Group Country Manager, Visa India and South Asia said “The Indian e-commerce market is expected to reach US $1.2T by 20212. However, digital payment success rates are trending below 80%3, resulting in suboptimal consumer experience and a significant revenue loss for the e-commerce industry. Thanks to the rapid growth of e-commerce, Indian e-commerce merchants are grappling with an ever-growing number of consumer issues such as cart abandonment, connectivity and incorrect passwords during the payment leg of their transaction.

Built exclusively for these unique challenges in the Indian e-commerce market, Visa Safe Click helps eliminate these points of friction. It transforms the payment experience into a faster and seamless one, allowing consumers to focus on their shopping while helping e-commerce merchants to improve their payment success rates.”

Visa Safe Click is a lightweight, secure software plug-in for mobile app-based ecommerce merchants. It uses the global EMVco 3DS (3D Secure) protocol to register a card into the service. Additionally, for transactions up to Rs. 2000, shoppers do not need to enter an OTP as the solution uses cryptographic validation along with Visa’s global risk engine to authenticate each transaction.

By making the payment process simpler, faster and more secure, Visa Safe Click will help merchants handle larger transaction volumes during peak sale periods. Its network-based authentication that rides on Visa’s secure network rails will give merchants the benefits of faster checkout time and more shopping carts getting fulfilled.


1 First in-app device-based network authentication solution

2 Deloitte India and Retailers Association of India report

3 Visa estimates


About Visa Inc.

isa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, and @VisaNews.