• Enjoy the benefits of a consistent payment experience

    In a world where payments are evolving, Visa Sensory Branding signals trust, security and speed.

What is sensory branding?

Visa Sensory Branding uses sight, sound and vibration where applicable to let you know your Visa purchase has been approved.
A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

A closer look at the sensory elements

Animation icon for sensory branding.

Sight

A short animation that uses the Visa brand mark.
Audio icon for sensory branding.

Sound

A split-second audio clip that indicates an approved Visa transaction.
Haptic vibration icon for sensory branding.

Vibration

A vibration on devices, such as smartphones and wearables.

Explore the benefits

Payment technology is continually evolving. As new ways of paying emerge, sensory branding provides you with clear cues to let you know your Visa transaction has been approved.
Security represented by lock illustration.

Security

Shop with confidence, knowing your purchases are made with Visa.
Speed represented by stopwatch illustration.

Speed

Keep it quick with the speed and convenience you want when you pay.
Trust represented by shield illustration.

Trust

Have no fear – you’ll know you’re paying through Visa’s reliable global network.