Driving tourism development in Australia

Challenge

The City of Gold Coast wanted to leverage payments data to help it make more informed decisions on its economic development and investments in tourism and events. The city also wanted to explore opportunities for economic growth and promote the city’s strengths.

 

Our involvement

In partnership with Visa, the government council developed a dedicated tourism insights dashboard based on VisaNet transaction data. The local government also used Visa tourism dashboards to get a better understanding of the City’s primary visitor destinations and how they responded to the pandemic.

 

Outcome

Using payments data, the government council was able to make better informed decisions on tourism, local policy-making, as well as to develop an evidence-based methodology for the analysis of events and their impact on the local economy.