Skip to Content
Visa Home
  • Individuals

    Choose Visa

    • Visa Credit
    • Visa Debit
    • Visa Prepaid

    Experience More

    • Explore Offers
    • Concierge Services
    • Commercial Offers
    • Travel with Visa
    • Visa Affluent
    • Transact & Win
    • International Spends Offer

    Smarter Technology

    • Click to Pay
    • Tap to Pay
    • Person to Person Payments

    Protection + Security

    • Shop Safely with Visa
    • Visa Secure

    Support + Resources

    • Exchange Rate Calculator
    • Global ATM locator
    • Lost or Stolen Visa
    • Travel Support
    • Support Centre
    • Dispute a transaction
    • Contact Us
  • Businesses & Governments

    Ways to Accept Visa

    • Click to Pay
    • Contactless Payments
    • Visa Instalments
    • Start Accepting Visa

    Next-Generation Commerce

    • Visa Direct
    • Funds disbursements
    • Visa Commercial Pay

    Intelligence Solutions

    • Visa Consulting + Analytics
    • Visa Analytics Platform
    • Risk Solutions
    • Visa Secure 3DS
    • Visa Token Service
    • Commercial Payment Consulting
    • Visa Cloud Connect
    • Visa Protect

    Expense Management

    • Business Solutions
    • Visa Business Reporting
    • Payables Automation
    • Small Business Credit + Debit

    Resources + Insights

    • Small Business Hub
    • Dispute Resolution
    • Security + Compliance
    • Fraud prevention
    • VAT Recovery
    • Simplified BIN Account Range

    Visa Government Solutions

    • Commercial Payments
    • Disbursements
    • Payment Acceptance
    • Data Insights
    • Central Bank Digital Currency
    • Urban Mobility
  • Innovators
    Visa Fintech
    Visa Partner
    Visa Developer

    Featured Links

    • Global Innovation Centres
    • Visa Everywhere Initiative
  • Everyone
    Leading By Example
    People + Possibilities
    Supporting Communities
    Preserving Our Planet

    Featured Links

    • Visa Sponsorships
    • Careers at Visa
    • Visa in Gaming

Promoting cashless payments in Japan

Challenge

The Japanese government has set a target of a 40% cashless payment ratio by 2025 and to promote a cashless society in Japan, the Ministry of Economy, Trade and Industry launched a cashless/point rebate programme in October 2022. 

 

Our involvement

Together with the Osaka Prefecture and Osaka Tourism Bureau, Visa committed to a range of initiatives that sought to provide tourists with an enjoyable trip. 

By conducting marketing analysis, which included consumption figures, Visa was able to effectively communicate the appeal of Osaka to both domestic and overseas tourists and promote the development of tourism through digital campaigns. 

 

Outcome

Visa continues to support the Japanese government in creating a cashless environment in tourist locations. Together, Visa will also further efforts to promote the widespread use of contactless payments to create the ideal cashless economy.

About Visa

  • Leading by Example
  • What We Do
  • Careers

Our Values

  • Social Impact
  • Inclusion + Diversity

News + Media

  • Newsroom
  • Investor Relations

Support

  • Global ATM locator
  • Support Centre
  • Lost or Stolen Visa
  • Visa Rules + Policy
  • Contact Us

Legal + Privacy

  • Legal
  • Privacy Notice
  • Cookie Preferences
  • Anti-Sexual Harassment Policy
  • Modern Slaver Act Transparency Statement
  • Pre-employment Consent Form
    • Leading by Example
    • What We Do
    • Careers
    • Social Impact
    • Inclusion + Diversity
    • Newsroom
    • Investor Relations
    • Global ATM locator
    • Support Centre
    • Lost or Stolen Visa
    • Visa Rules + Policy
    • Contact Us
    • Legal
    • Privacy Notice
    • Cookie Preferences
    • Anti-Sexual Harassment Policy
    • Modern Slaver Act Transparency Statement
    • Pre-employment Consent Form
  • Facebook
  • Twitter
    • @Visa
    • @VisaNews
    • @AskVisa
    • @VisaDeveloper
    • @VisaSmallBiz
  • LinkedIn
  • Instagram

©Copyright 1996 - 2025. All Rights Reserved.