What is Visa Click to Pay?

It's Visa’s implementation of EMVCo’s newly-published industry-wide standards and specifications that will create a fast, frictionless shopping experience.
A screenshot of a coffee shop's website with guest checkout option for seamless and secure transactions.

Online shopping. Simplified

An individual using a tablet to make a payment for coffee with the 'click to pay' feature.

Easy

Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.

The picture of a woman grinning at her phone, satisfied with the easy and smart online checkout experience.

Smart

Fast, simple digital checkouts reduce friction, which can help to lower basket abandonment and increase conversions.

A woman is seen using her laptop to shop online. The "click to pay" button is visible on the screen, making the checkout process easy and convenient.

Secure

Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.

Visa Click to Pay. Built to handle eCommerce’s biggest challenges

Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.

Plus 15 percent

gap between card present and card not present authorisation rates.1

A graphic illustration of 14 percent.

annual eCommerce fraud growth rate through to 2023.2

A graphic illustration of 86 percent.

of mobile eCommerce baskets are abandoned. On desktop, it’s 73%.3

Sources:

The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the USA and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

The online checkout has evolved

Contact your Visa account executive and learn how Visa SRC can enhance your business now.
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Have further questions?

Read our FAQ about the new way to checkout online with a Visa card.